Your Trusted Friends Blog#4

        In the chapter your trusted friends from Eric Schlosser Fast Food Nation talks about Walt Disney the person who created every kid dream which is Disneyland and a man that goes by the name of  Ray A Kroc

Who is the person who made MacDonald Corporations.In this chapter the anther show the to gentleman knew each other and how the business of the biggest corporations came about.

       In chapter 2 Schlosser goes in depth how Kroc and Walt main focus was to market their product to children.Kroc and Walt was born Chicago Illinois and they both dropped out of high school they both served in WWI. Kroc wanted to Walt to allow to sale MacDonald in Disney land and Walt said said okay but Kroc would have to raise the price of french fries to 15 cent so 5 cent can go Disneyland.The two came to a disagreement because Kroc didn't want to raise the price to his loyal customers because it would drive the customers away.Walt had good marketing strategies to make Disneyland on top. Later Disneyland had more publicity the MacDonald Kroc didn't like how Disneyland was out shining so Kroc came up with his own strategy.Kroc made a mascot name Ronald the clown the purpose of creating Ronald was to make Disney mascot Mickey Mouse to become rivals to see when wold the kids like more.Kroc started to Make MacDonald restaurants more alive and fun sort of like Disneyland by adding Playgrounds in the restaurant.The restaurant had slides, colorful ball pins, see saw and all sorts of fun things.Kroc made another smart strategy buy adding toys with happy meals it became a huge success for kids and adult toy collectors.Kroc and Walt main focus was to get kids to nag their parents to bring them to MacDonald or Disneyland,the kids was a great marketing tool for them simply because it was easy to grab their attention.Walt and Kroc became masters in promoting their company.